Jumia has been dubbed the "Amazon of Africa." It#039;s Africa#039;s largest e-commerce operator, surpassing Amazon and China#039;s Alibaba, and it#039;s the first African tech start-up to go public on the New York Stock Exchange. Investors had high hopes for Jumia when it went public on April 12. Now, Jumia is adjusting to its new international status, and figuring out what that status means for the African continent.